CLOSED – Marketing Plan / Sales Plan

Published on September 10, 2015


Company Website


Casanova, 195 entresuelo 3a.





Postal Code


Hours per week


Virtual Work Available


Description :

sport2live is a non-profit association founded in April 2013 and committed to helping people who have had addiction problems, both with substances (alcohol, drugs), or without substances (sex, gambling, shopping abuse, internet and social network addiction, behavioral addictions, etc…) through sport. sport2live is an absolutely pioneering and innovative global project. We are unaware of the existance of similar innitiatives based on the sole use of sport as a facilitating path for recovery and reintegration of people who have had addiction problems. At sport2live we have found that regular exercise, supervised by professional trainers who set realistic and achievable goals, is of great help for the recovery and reintegration of people.


We start at September 2013 with one user and 1st. of Septiembre 2015 we start our 3rd. season with 28 users.


sport2live works closely with each users therapist (psychologists, psychiatrists, social workers, etc …), and we send a monthly report which includes a sports evolution of each user. This report provides relevant information of the daily trainning, attendance, punctuality and the general assessment by the coach. These reports are proving to be very valuable in that they determine users engagement towards their own recovery and reintegration plan. Reports are customizable to the needs of therapists or users.


Afther tree seasons we can say this multidisciplinary work: sport + therapy improves and accelerates recovery proces. sport2live is not a detox center or a treatment center for addictions. We do not intend to become either of these, as we do not have the knowledge and are unable to provide these services.  

At sport2live we suggest a 4 day training program.


We have 2 groups: morning and evening, to fit into everybodys schedule.


Daily Activity Schedule:


Running on Tuesday 9:15 to 10:15 – 19:15 to 20:15


Spinning on Wednesday 10:00 to 11:00 – 20:00 to 21:00


Swimming onThursday 9:15 to 10:15 – 19:15 to 20:15


Saturday Trail Running / Mountain Bike 9:00 to 11:00


All workouts are adapted to the users’ level. We don´t  want to create champions, we just want to help people to integrate sport into their daily routine as a healthy leisure alternative, and to help them to build a new and helathy social network.sport2live program includes medium term goals (5 and 10 km races  and long term (20km races and triathlons ) that help motivation users to keep trainning. 75% of users finish a Triatlon in the first 12 first months.


sport2live offers a free drug program.


We currently collaborate with various public and private recovery centers, including:


Fundació Salut i Comunitat, sinconsumir, Masia Font Fregona / Mas Pons, accumbens, Anima Psychology, Centre Bonanova, CAS Sants, CAS Sarria, CAS Garbivent, Public Health Agency of Barcelona, ABD, Hospital Clínic, ATRA, Hospital de Sant Pau, CSM Les Corts, etc…


People involved with us will train Tuesday, Wednesday, Thursday and Saturday moorning (see daily activity schedule) at Esports UB facilities with sport2live team. 


Points of interest where we would appreciate assistance:


1.- Marketing plan in all its dimensions : external and internal analysis , SWOT analysis , goal setting, segmentation and positioning , marketing mix and action plan emphasizing in market analysis, our positioning and marketing mix that we should have to monitor the project.


2.- Sales plan.




How to apply :

If you are interested in the sport2live project, please contact Antonnino Vaccaro, faculty of IESE. We will keep on contact through IESE.


You can also express your interest, comments, doubts and questions to 

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